MCD · News · 20260922N
Digital Menu Advertising
MCDONALDS CORP · 2026-09-22 · Importance 31 · Surprise 42 · In source text
McDonald’s is testing advertisements from other brands on digital menu boards in select U.S. restaurants and drive-thrus. The ads appear after customers place orders while they wait for meals, creating a potential restaurant-media revenue stream. Third-party reports did not disclose expected advertising revenue, rollout timing beyond the current test, or incremental investment requirements.
Key facts
- McDonald's is testing displaying advertisements from other brands on its digital menu boards in select restaurants. source
- McDonald's is testing placing ads from other brands on the digital menu boards in its drive-thrus and in its restaurants, Bloomberg reported Tuesday (Sept. 22). source
- The ads are shown after customers place their orders and can be viewed while customers wait for their meals. source
Impact estimates
| metric | direction | stage | expected | basis |
|---|---|---|---|---|
| revenue | positive | probable | — | McDonald's is testing placing ads from other brands on the digital menu boards in its drive-thrus and in its restaurants, Bloomberg… |