MCD · News · 20260923N
McDonald’s Next Strategy
MCDONALDS CORP · 2026-09-23 · Importance 66 · Surprise 60
McDonald’s announced its McDonald’s > NEXT strategy, including approximately $8.5 billion of franchisee support through 2036, with about $5 billion planned by 2030. The program includes restaurant upgrades, technology deployment, employee training, rent relief and capital support, including $1.5 billion to $2 billion of accelerated upgrade support from 2027 through 2030. Management targets approximately 250 basis points of gross restaurant-level efficiency gains, an operating margin in the low-to-mid 50% range by 2030 and mid-to-high 80% free-cash-flow conversion. The company also targets 1.5 percentage points of market-share gains in both chicken and beverages by 2030 while maintaining leadership in beef, and delayed its 50,000-restaurant target to 2028.