MCD · 8-K · 20260923PR000076

McDonald’s NEXT Strategy

MCDONALDS CORP · 2026-09-23 · Importance 55 · Surprise 50

McDonald’s NEXT targets low-to-mid 50% operating margin by 2030, supported by restaurant productivity and growth initiatives. The strategy targets approximately 250 basis points of gross restaurant-level efficiency gains as NEXT elements are deployed across the U.S. and International Operated Markets. GenAI-enabled ArchIQ is expected to support efficiency improvements across more than 46,000 restaurants. The company expects the efficiency gains to improve restaurant economics and create capacity for further growth investment.

Key facts

• Make It Golden will begin on Founder’s Day, October 5. source
• McDonald’s launches Make It Golden, a multi-year, Systemwide commitment beginning on Founder’s Day, October 5. source
• McDonald’s serves more than 70 million customers daily. source