MCD · 8-K · 20260923PR000076

Competition and Market Share

MCDONALDS CORP · 2026-09-23 · Importance 26 · Surprise 30

McDonald’s targets a 1.5 percentage-point market-share gain in chicken and a 1.5 percentage-point gain in beverages by 2030. The company intends to maintain its leadership position in beef. The strategy is designed to drive comparable sales and guest-count growth across the company’s global restaurant system.

Key facts

• McDonald’s targets 1.5 percentage points of market share gains in the chicken category by 2030. source
• McDonald’s targets 1.5 percentage points of market share gains in the beverage category by 2030. source
• McDonald’s will maintain its leadership position in beef through 2030 (as stated in targets). source