MCD · 8-K · 20260923PR000076

Menu / Product Innovation and Pricing

MCDONALDS CORP · 2026-09-23 · Importance 23 · Surprise 24

The Menu > NEXT pillar focuses on taste, quality, execution and innovation to increase customer preference and first-choice occasions. McDonald’s expects these initiatives to support baseline guest-count growth and more frequent visits. The company’s platform includes 17 iconic billion-dollar brands, providing a broad base for menu and beverage category expansion.

Key facts