MCD · 8-K · 20260923PR000076

Loyalty Program Growth

MCDONALDS CORP · 2026-09-23 · Importance 20 · Surprise 24

McDonald’s reports nearly 220 million 90-day active loyalty members across 70 loyalty markets. Consumer > NEXT is intended to personalize customer relationships and generate more visits over time. Systemwide sales to loyalty members are measured across the company’s 70 loyalty-program markets and include both company-operated and franchised restaurants.

Key facts

• McDonald’s has nearly 220 million 90-day active loyalty members across 70 loyalty markets. source
• Systemwide sales to loyalty members are measured across 70 markets with loyalty programs and represent an aggregation of the prior four quarters of sales to loyalty members active in the last 90 days of the respective quarter. source