MCD · News · 20261001N

Digital Menu Advertising

MCDONALDS CORP · 2026-10-01 · Importance 34 · Surprise 42

McDonald’s is launching an advertising business that sells space on digital screens in restaurants, including drive-thru order boards. The company plans to extend the offering to its mobile app and self-order kiosks. The initiative uses existing restaurant infrastructure to create a new digital advertising channel with limited incremental costs. McDonald’s is targeting a potential business worth $1 billion, although advertising could compete with drive-thru order throughput if screens or promotions slow ordering.

Key facts

• McDonald's' plan to sell drive-thru ads could risk slowing down order throughput, which is critical for drive-thru efficiency. source