MCD · News · 20261105N

U.S. Same-Store Sales Growth

MCDONALDS CORP · 2026-11-05 · Importance 25 · Surprise 32

McDonald’s reported a 0.2% decline in U.S. comparable sales in Q3 2026, while reporting and analyst commentary described soft traffic and continuing consumer pressure. Later-quarter traffic trends improved, with increased traffic in September and October attributed to marketing, operational improvements, and digital offers. The company is emphasizing affordable menu offerings, digital promotions, and stronger restaurant execution to restore U.S. sales momentum.

Key facts

• McDonald's USA chief marketing and customer experience officer Alyssa Buetikofer is stepping down next month; Morgan Flatley and Charlie Newberger will assume interim marketing leadership roles while the company searches for a new U.S. CMO. source
• McDonald's management outlined plans to restore U.S. sales momentum through affordable menu offerings, digital promotions, and stronger restaurant execution. source
• McDonald's U.S. comparable sales declined 0.2% in Q3 2026. source