MCD · News · 20261106N
McValue
MCDONALDS CORP · 2026-11-06 · Importance 39 · Surprise 50
McDonald’s is testing value bundles at nearly 2,000 U.S. restaurants ahead of a planned national value platform rollout in early 2027. The pilot is intended to measure effects on guest traffic and ordering behavior. Separately, value offers and digital promotions supported a recovery in U.S. comparable sales, which turned positive in September after declining 0.2% for the quarter. Promotions included a $2 breakfast sandwich and free fries with a $1 minimum purchase; top Extra Value Meals unit sales rose about 7% year over year.