MCD · News · 20261106N

Pricing and Promotions

MCDONALDS CORP · 2026-11-06 · Importance 34 · Surprise 42

McDonald’s tested value bundles at nearly 2,000 U.S. restaurants as it evaluates effects on guest traffic and ordering behavior ahead of a planned national value platform rollout in early 2027. The company restored digital offers including a $2 breakfast sandwich and free fries with a $1 minimum purchase, and initial responses exceeded expectations for incremental guest counts and sales. Unit sales of top Extra Value Meals rose about 7% year over year, with the offers supporting incremental traffic, higher average checks and margins.

Key facts

• McDonald's plans to roll out a national value platform across the domestic system in early 2027. source
• McDonald's is testing new value menu bundles across nearly 2,000 U.S. restaurants. source
• McDonald's restored a broader range of digital offers to encourage visits from active, new, and lapsed loyalty members. source
• McDonald's promotions included a $2 breakfast sandwich and free fries with a $1 minimum purchase. source
• McDonald's is using the pilot to assess how bundled value offers influence guest traffic levels and customer ordering behavior. source
• McDonald's value offers and digital promotions helped support its U.S. sales recovery, while further progress depends on attracting more visits and keeping menu prices affordable. source
• Initial responses to McDonald's promotions exceeded expectations for incremental guest counts and sales. source