MCD · News · 20261108N

U.S. Same-Store Sales Growth

MCDONALDS CORP · 2026-11-08 · Importance 34 · Surprise 42

McDonald’s targeted digital offers reportedly reversed declining U.S. traffic trends late in the third quarter. CEO Chris Kempczinski said the initial response to mass digital offers exceeded expectations for incremental guest counts and sales, helping reverse baseline declines seen in the second quarter and early third quarter. A separate article described U.S. traffic as sliding, while noting that the franchise model provides stable cash flow.

Key facts

• McDonald's restored digital promotions and refocused on value platforms in Q3 2026; initial responses to mass digital offers exceeded expectations for incremental guest counts and sales and helped reverse declining baseline trends from Q2 and early Q3. source
• McDonald's U.S. traffic was currently sliding, according to the 2026-11-08 article. source