MCD · Earnings call · 2026Q3T · Full report

McValue

MCDONALDS CORP · 2026-11-04 · Importance 31 · Surprise 32

Since relaunching Extra Value Meals (EVMs) more than a year earlier, unit sales from McDonald’s top EVMs were up about 7% versus the prior year. Management said the EVMs had consistently generated incremental traffic with higher average check and margin, including late-quarter nationally price-pointed offers such as a $5 Sausage McMuffin and egg meal and an $8 Big Mac meal. The company was testing entry-level bundles in about 1,900 U.S. restaurants for eight weeks, while franchisees at about 4,000 additional restaurants had chosen to introduce similar bundles. Management said the test would measure incremental sales and franchisee economics, with a national program targeted for early 2027.

Key facts

• McDonald’s shifted marketing support toward rest-of-day entry-level meal deals and Extra Value Meals.
• Nationally price-pointed U.S. offers late in Q3 included a $5 Sausage McMuffin and egg meal and an $8 Big Mac meal.
• Australia expanded McSmart with new meal-bundle pricing tiers that drove incremental sales and guest counts.
• Germany and the U.K. strengthened affordability platforms with a focus on families, including price-pointed Happy Meal offers.
• U.K. Chicken McNuggets Extra Value Meal add-ons and saver breakfast offers helped drive guest visits and strengthen value perceptions.
• Sales of McDonald’s top Extra Value Meals were up about 7% year over year since the EVM relaunch more than a year earlier.
• McDonald’s $5 and $6 meal deals remain industry standouts, and Extra Value Meals on everyday fan favorites have become a proven platform for incremental sales.
• Value and experience scores improved across McDonald’s top 10 markets following menu-value improvements.