MCD · 10-Q · 2026Q3 · Full report

Competition and Market Position

MCDONALDS CORP · 2026-11-06 · Importance 10 · Surprise 6

McDonald’s says it competes primarily in the highly competitive IEO segment against traditional, fast-casual and non-traditional alternatives, including convenience stores, grocery stores, coffee shops and online retailers. It identifies product choice, quality, affordability, service and location as primary competitive dimensions. The company says its ability to compete depends on product improvement and innovation, appropriate pricing, customer experience, operational complexity management, and investment in development, technology, digital engagement and delivery. Competitor actions, offerings, technologies or consolidation may affect results, and McDonald’s says its strategies are not assured of success.

Key facts

• McDonald’s competes primarily in the highly competitive IEO segment and also faces sustained, intense competition from traditional, fast-casual and non-traditional participants such as convenience stores, grocery stores, coffee shops and online retailers. source
• McDonald’s competes primarily on product choice, quality, affordability, service and location. source