META · News · 20260731N
Revenue Performance and Mix
Meta Platforms, Inc. · 2026-07-31 · Importance 59 · Surprise 48 · In source text
Meta reported second-quarter 2026 revenue of approximately $60.8 billion to $61.0 billion, up 28% year over year and above the $60.17 billion analyst estimate. Advertising revenue benefited from a 14% increase in ad impressions and a 12% increase in price per ad. Advantage+ AI-powered advertising solutions reached a $75 billion annualized run rate, supporting monetization within the advertising business. Meta guided third-quarter revenue to $61 billion–$64 billion.
Key facts
- Meta provided Q3 revenue guidance of $61–64 billion. source
- TradingView reported Meta's Q2 revenue as about $60.8–61.0 billion with adjusted EPS of $6.18. source
Impact estimates
| metric | direction | stage | expected | basis |
|---|---|---|---|---|
| revenue | unclear | committed | — | Meta provided Q3 revenue guidance of $61–64 billion. |
| revenue | unclear | realized | — | TradingView reported Meta's Q2 revenue as about $60.8–61.0 billion with adjusted EPS of $6.18. |
| net_income | unclear | realized | — | TradingView reported Meta's Q2 revenue as about $60.8–61.0 billion with adjusted EPS of $6.18. |