META · News · 20260804N

Revenue Performance and Mix

Meta Platforms, Inc. · 2026-08-04 · Importance 53 · Surprise 48

Meta’s advertising business continues to show strong demand, with second-quarter revenue growth of 27.9% year over year. Ad impressions increased 14%, while average price per ad rose 12%, indicating both volume growth and pricing strength. AI-powered tools, including Advantage+, are reportedly improving advertiser engagement, conversion performance, and monetization across Meta’s approximately 3.6 billion-user ecosystem.

Key facts

• Q2 revenue grew 27.9% year-over-year; ad impressions were up 14% and average price per ad was up 12%. source