META · News · 20260804N
Ad Measurement Partnerships
Meta Platforms, Inc. · 2026-08-04 · Importance 17 · Surprise 24 · In source text
LiveRamp expanded its Cross-Media Intelligence solution to include Meta campaigns. The integration provides de-duplicated attribution and incrementality measurement for Meta within LiveRamp’s Clean Room, spanning CTV, programmatic, social, and audio channels. Hill’s Pet Nutrition is already using the solution to improve campaign-performance visibility and optimize media investments, supporting Meta’s indirect advertising measurement and partner ecosystem.
Key facts
- LiveRamp's Cross-Media Intelligence integration with Meta allows de-duplicated attribution and incrementality measurements in the LiveRamp Clean Room across channels including Meta, CTV, programmatic, social, and audio. source
- Hill's Pet Nutrition is among the leading brands already utilizing LiveRamp's Cross-Media Intelligence feature that includes Meta. source
Impact estimates
| metric | direction | stage | expected | basis |
|---|---|---|---|---|
| revenue | positive | contingent | — | LiveRamp's Cross-Media Intelligence integration with Meta allows de-duplicated attribution and incrementality measurements in the LiveRamp… |