META · News · 20260914N

Revenue Performance and Mix

Meta Platforms, Inc. · 2026-09-14 · Importance 54 · Surprise 40

Meta’s Q2 2026 advertising revenue benefited from a 14% year-over-year increase in ad impressions. Average price per ad increased 12% year over year in Q2 2026, indicating favorable advertising monetization. The combination of higher impressions and pricing supported robust ad revenue growth and strengthened earnings momentum.

Key facts

• Meta Platforms trades with 3.6 billion daily users as stated in the article. source
• Meta Platforms' reported forward non-GAAP PEG was 1.03x, which the article says is 18.35% below the sector median and more than 31% below the 5-year average. source
• An analyst price target of $817 per share was stated for Meta Platforms, representing 26% upside from the current level in that article. source