META · News · 20260917N

Agentic AI Product Launch

Meta Platforms, Inc. · 2026-09-17 · Importance 31 · Surprise 42

Meta’s Muse AI agent has launched as a paid product and is gaining customer traction. Muse is adding calling capabilities that let it act as a concierge and interact with U.S. businesses. Rival Instinct is rolling out a similar concierge feature, increasing competition in agentic AI services.

Key facts

• Meta recently launched Muse, described as its first paid AI agent. source
• Meta's Muse added a calling feature that allows it to act as a concierge and interact with U.S. businesses, with the Muse feature prioritizing users who previously requested it. source