META · News · 20261022N

Products and Technology

Meta Platforms, Inc. · 2026-10-22 · Importance 36 · Surprise 42

Meta reported that its Family of Apps reached 3.64 billion daily users, with Facebook and Instagram engagement at all-time highs driven by video growth. The Muse personal AI agent surpassed 10 million setups in the U.S. and Canada within about six weeks, and approximately 25% of users engage with it daily. Shopping is Muse’s leading use case, with purchases averaging more than $200, while Threads has surpassed X in monthly active users and continues to grow quickly.

Key facts

• More than 10 million people in the U.S. and Canada had set up personal AI agents (Muse) in about six weeks. source
• Meta said Muse has seen early traction with more than 10 million people in the U.S. (quoted as 'In just 1.5 months, more than 10 million people in the U.S.'). source
• Average purchases via Muse are more than $200. source
• Roughly 25% of Muse users engage with the Muse assistant on any given day. source