META · News · 20261103N

Muse Product Adoption and Commerce

Meta Platforms, Inc. · 2026-11-03 · Importance 34 · Surprise 42

Meta said more than 10 million users in the United States and Canada established Muse personal agents within approximately six weeks of launch, with roughly 25% using the service daily. Shopping was Muse’s leading use case, with more than one-quarter of users engaging in commerce. Average purchases exceeded $200 and included travel transactions.

Key facts

• Shopping is Muse's leading use case; more than one-quarter of users engage in commerce and average purchases exceed $200, including travel transactions. source
• More than 10 million users in the United States and Canada established Meta Platforms, Inc. Muse personal agents within approximately six weeks of launch, with roughly 25% using the service daily. source