META · 10-Q · 2026Q1 · Full report

Distribution Channels and Non‑Ad Revenue

Meta Platforms, Inc. · 2026-04-30 · Importance 59 · Surprise 82

FoA other revenue rose $375 million, or 74% year‑over‑year, with growth primarily from paid messaging on WhatsApp and Meta Verified subscriptions. This indicates increasing monetization via direct user payments and subscription/paid messaging channels alongside core advertising. While still small relative to ad revenue, the 74% growth rate shows product diversification in distribution and revenue sources. Management calls out paid messaging and Meta Verified as the main drivers of the jump in non‑ad revenue.