META · 10-Q · 2026Q2 · Full report

Revenue Performance and Mix

Meta Platforms, Inc. · 2026-07-30 · Importance 64 · Surprise 56 · No source text

Second-quarter 2026 total revenue was $60.801 billion, up 28% year over year, while six-month revenue was $117.111 billion, up 30%. Family of Apps revenue increased 28% to $60.370 billion in the quarter and 31% to $116.278 billion for the six months, driven almost entirely by advertising. Advertising revenue rose 27% to $59.363 billion in the quarter and 30% to $114.387 billion for the six months, supported by ad-impression growth of 14% and 16% and average-price-per-ad growth of 12% in both periods. FoA other revenue increased 73% in both periods, driven by WhatsApp paid messaging and subscriptions, while Reality Labs revenue rose 16% to $431 million in the quarter as higher AI-glasses sales offset lower Meta Quest sales.

Key facts

Impact estimates

metricdirectionstageexpectedbasis
revenuepositiverealized+11.4%Total revenue for the second quarter of 2026 was $60.80 billion, an increase of 28% compared to the second quarter of 2025.
revenuepositiverealized+10.9%Advertising revenue in the three months ended June 30, 2026 was $59,363 million compared to $46,563 million in the three months ended June…
net_incomepositiverealizedNet income was $15.85 billion, with diluted earnings per share (EPS) of $6.18 for the three months ended June 30, 2026.