META · 10-Q · 2026Q2 · Full report
Revenue Performance and Mix
Meta Platforms, Inc. · 2026-07-30 · Importance 64 · Surprise 56 · No source text
Second-quarter 2026 total revenue was $60.801 billion, up 28% year over year, while six-month revenue was $117.111 billion, up 30%. Family of Apps revenue increased 28% to $60.370 billion in the quarter and 31% to $116.278 billion for the six months, driven almost entirely by advertising. Advertising revenue rose 27% to $59.363 billion in the quarter and 30% to $114.387 billion for the six months, supported by ad-impression growth of 14% and 16% and average-price-per-ad growth of 12% in both periods. FoA other revenue increased 73% in both periods, driven by WhatsApp paid messaging and subscriptions, while Reality Labs revenue rose 16% to $431 million in the quarter as higher AI-glasses sales offset lower Meta Quest sales.
Key facts
- Total revenue for the second quarter of 2026 was $60.80 billion, an increase of 28% compared to the second quarter of 2025.
- Net income was $15.85 billion, with diluted earnings per share (EPS) of $6.18 for the three months ended June 30, 2026.
- Advertising revenue in the three months ended June 30, 2026 was $59,363 million compared to $46,563 million in the three months ended June 30, 2025.
- Revenue on a constant currency basis would have increased 27% compared to the second quarter of 2025.
- During the second quarter of 2026, worldwide ARPP was $16.86, an increase of 24% from the second quarter of 2025.
Impact estimates
| metric | direction | stage | expected | basis |
|---|---|---|---|---|
| revenue | positive | realized | +11.4% | Total revenue for the second quarter of 2026 was $60.80 billion, an increase of 28% compared to the second quarter of 2025. |
| revenue | positive | realized | +10.9% | Advertising revenue in the three months ended June 30, 2026 was $59,363 million compared to $46,563 million in the three months ended June… |
| net_income | positive | realized | — | Net income was $15.85 billion, with diluted earnings per share (EPS) of $6.18 for the three months ended June 30, 2026. |