META · 10-Q · 2026Q2 · Full report

Geographic Revenue Shift

Meta Platforms, Inc. · 2026-07-30 · Importance 40 · Surprise 56

Second-quarter 2026 revenue growth was 32% in United States & Canada, 24% in Europe, 19% in Asia-Pacific, and 36% in Rest of World. Advertising impression growth was concentrated primarily in lower-monetizing geographies, especially Asia-Pacific, where growth reflected increases in users, engagement, and ad frequency. United States & Canada and Europe continue to generate relatively higher revenue per user because of the size and maturity of their online and mobile advertising markets. The geographic revenue allocation is based on where ad impressions are delivered or other revenue-generating activity occurs, rather than customer billing addresses.

Key facts