META · 10-Q · 2026Q2 · Full report

Products and Technology

Meta Platforms, Inc. · 2026-07-30 · Importance 31 · Surprise 42 · In source text

Meta is expanding AI capabilities across Facebook, Instagram, Messenger, WhatsApp, and Reels, including an AI-powered discovery engine that recommends relevant content and AI tools that improve ad delivery, targeting, and measurement. Reels usage is growing, but Reels monetizes at a lower rate than Feed and Stories and is expected to remain lower monetizing for the foreseeable future. Reality Labs is developing Meta Quest and AI glasses, along with virtual- and augmented-reality software, social platforms, neural interfaces, and other foundational technologies. Second-quarter Reality Labs revenue increased 16% year over year, driven by higher AI glasses sales, while lower Meta Quest sales partially offset the increase.

Key facts

Impact estimates

metricdirectionstageexpectedbasis
revenuepositiverealized+0.7%FoA other revenue in the three and six months ended June 30, 2026 increased $424 million, or 73%, and $798 million, or 73%, respectively,…