META · 10-Q · 2026Q2 · Full report

Competition and Market Share

Meta Platforms, Inc. · 2026-07-30 · Importance 13 · Surprise 24

Meta continues to face competition from other products and services that have reduced engagement, particularly among younger demographics. Management is investing in Reels and AI-powered content recommendations to improve engagement and monetization, but Reels currently generates lower monetization than Feed and Stories. Geopolitical conditions have also caused fluctuations and declines in active users in certain regions, adversely affecting user growth and engagement. The filing does not provide quantified market-share changes or identify specific competitors.