MNST · 8-K · 20260806PR092046

Operating Expense Trends

Monster Beverage Corp · 2026-08-06 · Importance 52 · Surprise 30 · No source text

Second-quarter operating expenses increased 24.7% to $679.2 million from $544.8 million, reaching 26.8% of sales versus 25.8% previously. Distribution expenses rose to $118.8 million, or 4.7% of sales, from $82.0 million, or 3.9%. Selling expenses increased to $269.2 million from $196.9 million because of higher social, digital, media, sponsorship, and endorsement spending. General and administrative expenses increased to $291.2 million from $265.9 million, while stock-based compensation rose to $35.7 million from $33.2 million.

Key facts

• Adjusted operating expenses (non-GAAP) for the 2026 second quarter were $662.7 million, compared with $505.6 million in the 2025 second quarter. source
• Operating expenses for the six-months ended June 30, 2026 were $1.24 billion, compared with $1.02 billion in the comparable period last year. source
• Operating expenses for the 2026 second quarter were $679.2 million, compared with $544.8 million in the 2025 second quarter. source
• Operating expenses as a percentage of net sales for the 2026 second quarter were 26.8 percent, compared with 25.8 percent in the 2025 second quarter. source
• Adjusted operating expenses (non-GAAP) as a percentage of net sales, less the Alcohol Brands segment, were 26.5 percent and 24.4 percent for the 2026 and 2025 second quarters, respectively. source
• General and administrative expenses for the 2026 second quarter were $291.2 million, or 11.5 percent of net sales. source
• Selling expenses for the 2026 second quarter were $269.2 million, or 10.6 percent of net sales. source
• Distribution expenses for the 2026 second quarter were $118.8 million, or 4.7 percent of net sales. source

Impact estimates