MNST · 10-Q · 2026Q2 · Full report

Operating Expense Trends

Monster Beverage Corp · 2026-08-07 · Importance 65 · Surprise 48 · No source text

Second-quarter operating expenses increased 24.7% to $679.2 million, exceeding the 20.2% net-sales growth rate. Selling and marketing expenses rose $72.3 million because of higher social, digital, media, sponsorship and endorsement spending intended to broaden consumer reach and household penetration. Distribution expenses increased $36.8 million and payroll expenses increased $18.0 million. Six-month operating expenses increased 21.5% to $1.24 billion, including increases of $95.0 million in selling and marketing, $62.0 million in distribution and $46.4 million in payroll.

Key facts

• The increase in operating expenses for the six-months ended June 30, 2026 was primarily due to increased selling and marketing expenses of $95.0 million, distribution expenses of $62.0 million and payroll expenses of $46.4 million. source
• The increase in operating expenses for the three-months ended June 30, 2026 was primarily due to increased selling and marketing expenses of $72.3 million, distribution expenses of $36.8 million and payroll expenses of $18.0 million. source
• Total operating expenses were $679,192 thousand for the three-months ended June 30, 2026, an increase of 24.7% from $544,791 thousand for the three-months ended June 30, 2025. source
• Total operating expenses were $1,242,582 thousand for the six-months ended June 30, 2026, an increase of 21.5% from $1,023,008 thousand for the six-months ended June 30, 2025. source
• Operating expenses as a percentage of net sales were 26.8% for the three-months ended June 30, 2026 and 25.8% for the three-months ended June 30, 2025. source
• There have been no material changes to our critical accounting policies or estimates from the information provided in our Annual Report on Form 10-K for the fiscal year ended December 31, 2025. source

Impact estimates