MNST · 10-Q · 2026Q2 · Full report

Pricing Actions

Monster Beverage Corp · 2026-08-07 · Importance 45 · Surprise 50

Monster implemented price increases for core brands and packages in the United States during the fourth quarter of 2025 and at various times in international markets during 2025. These Pricing Actions supported gross profit margins in 2026. Despite a 22.3% increase in second-quarter energy drink case sales, average net sales per case declined marginally to $8.20 from $8.29, while promotional allowances, commissions and other expenses increased 16.5% to $464.9 million. Promotional programs include retailer price promotions, bottler and distributor marketing reimbursements, slotting and shelf-space allowances, advertising, incentives and discounted or free products.

Key facts

• We implemented price increases in the fourth quarter of 2025 for core brands and packages in the United States and at various times in certain international markets during 2025 (collectively, the "Pricing Actions"). source
• The overall average net sales per case for our energy drink products decreased to $8.20 for the three-months ended June 30, 2026 from $8.29 for the three-months ended June 30, 2025. source
• The overall average net sales per case for energy drinks decreased to $8.31 for the six-months ended June 30, 2026 from $8.39 for the six-months ended June 30, 2025. source