MNST · 10-Q · 2026Q2 · Full report

Product Launch and Transition

Monster Beverage Corp · 2026-08-07 · Importance 31 · Surprise 42

Monster expanded its beverage portfolio during the second quarter by launching six products across energy and total wellness categories. New products included Bang Energy® American Berry, Bang Energy® White Gummy Bear, Burn® White Gummy Bear, Fury® Wild Berry, Monster Energy® Nitro Blue Flash and Reign Total Body Fuel® Liberty & Justice for Apple™. The launches covered the Monster Energy®, Bang Energy®, Burn®, Fury® and Reign Total Body Fuel® brands and were sold to customers during the quarter. Discontinued products did not have a material adverse impact on financial position, results of operations or liquidity.

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