MNST · 10-Q · 2026Q2 · Full report

Distribution Channels

Monster Beverage Corp · 2026-08-07 · Importance 10 · Surprise 6 · In source text

Monster sells through a broad beverage distribution network that includes full-service bottlers and distributors, retail grocery and specialty chains, wholesalers, club stores, mass merchandisers, convenience and gas chains, drug stores, foodservice customers, value stores, e-commerce retailers and the military. Key non-alcohol customers include Coca-Cola network bottlers, Wal-Mart including Sam’s Club, Costco and Amazon.com. Coca-Cola Europacific Partners represented approximately 16% of net sales in the second quarter and first six months of 2026, making it the largest disclosed customer. The company continued developing distribution markets and added new products through this channel ecosystem.

Key facts

• Promotional allowances, commissions and other expenses were $887,455 thousand for the six-months ended June 30, 2026, an increase of $170,848 thousand, or 23.8% higher than $716,607 thousand for the six-months ended June 30, 2025. source
• Promotional allowances, commissions and other expenses were $464,915 thousand for the three-months ended June 30, 2026, an increase of $65,851 thousand, or 16.5% higher than $399,064 thousand for the three-months ended June 30, 2025. source
• Promotional allowances, commissions and other expenses as a percentage of gross billings decreased to 15.5% from 16.0% for the three-months ended June 30, 2026 and 2025, respectively. source
• Promotional allowances, commissions and other expenses as a percentage of gross billings were 15.4% for both the six-months ended June 30, 2026 and 2025. source

Impact estimates