MNST · 10-Q · 2026Q3 · Full report

Operating Expense Trends

Monster Beverage Corp · 2026-11-06 · Importance 61 · Surprise 66 · No source text

Operating expenses increased 24.2% to $682.0 million in the three months ended September 30, 2026, exceeding 16.7% sales growth; expenses rose to 26.6% of sales from 25.0%. Quarterly increases included $53.7 million in general and administrative expense, $45.5 million in selling and marketing, and $33.7 million in distribution. General and administrative expense included a $19.9 million property and equipment impairment charge and $14.7 million of digital transformation expenses; marketing growth reflected higher social, digital, media, sponsorship and endorsement spending. For the nine months, operating expenses rose 22.4% to $1.925 billion, led by increases of $140.5 million in selling and marketing, $116.2 million in general and administrative, and $95.8 million in distribution.

Key facts

• Three-month 2026 operating expenses were $682.0 million, up 24.2% from $549.1 million in 2025. source
• Nine-month 2026 operating expenses were $1.92 billion, up 22.4% from $1.57 billion in 2025. source
• Operating expenses were 26.6% of net sales for the three months ended September 30, 2026, versus 25.0% in 2025. source
• Operating expenses were 25.8% of net sales for the nine months ended September 30, 2026, versus 25.5% in 2025. source
• Three-month 2026 general and administrative expenses included a $19.9 million property and equipment impairment charge and $14.7 million of digital transformation expenses. source
• The three-month operating expense increase included $53.7 million of general and administrative expenses, $45.5 million of selling and marketing expenses, and $33.7 million of distribution expenses. source
• The nine-month operating expense increase included $140.5 million of selling and marketing expenses, $116.2 million of general and administrative expenses, and $95.8 million of distribution expenses. source
• Monster Beverage Corp identified new or increased excise, sales, or other taxes on its products as a potential risk. source

Impact estimates