MNST · 10-Q · 2026Q3 · Full report

Alcohol Brands Demand Trends

Monster Beverage Corp · 2026-11-06 · Importance 21 · Surprise 40

Alcohol Brands segment net sales decreased 13.6% to $28.5 million in the third quarter and 11.6% to $93.4 million in the first nine months of 2026. The declines were primarily driven by lower sales of The Beast™ product line. Craft beer, flavored malt beverage and hard seltzer case sales fell 14.2% in the quarter and 12.2% in the nine-month period.

Key facts

• Alcohol Brands segment net sales were $28.5 million for the three months ended September 30, 2026, down 13.6% from $33.0 million in 2025, primarily due to decreased sales of The Beast product line. source
• Alcohol Brands segment net sales were $93.4 million for the nine months ended September 30, 2026, down 11.6% from $105.7 million, primarily due to decreased sales of The Beast product line. source
• Craft beer, FMB, and hard seltzer case sales were 2.0 million 192-ounce equivalents in the three months ended September 30, 2026, down 14.2% from 2.4 million in 2025. source
• Craft beer, FMB, and hard seltzer barrel sales were 0.10 million 31-U.S.-gallon-equivalent barrels in the three months ended September 30, 2026, down 14.2% from 0.11 million in 2025. source
• Craft beer, FMB, and hard seltzer case sales were 6.6 million 192-ounce equivalents in the nine months ended September 30, 2026, down 12.2% from 7.6 million in 2025. source
• Craft beer, FMB, and hard seltzer barrel sales were 0.32 million 31-U.S.-gallon-equivalent barrels in the nine months ended September 30, 2026, down 12.2% from 0.37 million in 2025. source
• Monster Beverage Corp identified implementation of its growth strategy in existing and new sectors and achieving profitability within its Alcohol Brands segment as risks. source
• Monster Beverage Corp identified operational risks in the alcoholic beverage industry, including product abuse or misuse and related claims that may not be adequately insured or may lead to litigation. source