MNST · 10-Q · 2026Q3 · Full report

Pricing Actions

Monster Beverage Corp · 2026-11-06 · Importance 20 · Surprise 24

Monster implemented price increases in the fourth quarter of 2025 for core brands and packages in the United States, and at various times in certain international markets during 2025 and 2026. Management said these Pricing Actions positively affected gross profit margins in 2026 compared with 2025. The filing does not quantify the margin contribution.

Key facts

• Monster Beverage implemented price increases in the fourth quarter of 2025 for core brands and packages in the United States, and at various times in certain international markets during 2025 and 2026; the actions positively impacted 2026 gross profit margins versus 2025. source