MO · News · 20260914N

Revenue Performance and Mix

ALTRIA GROUP, INC. · 2026-09-14 · Importance 30 · Surprise 40

Altria’s cigarette volumes declined 10%, reflecting continued consumer movement toward discount cigarettes and smoke-free alternatives. Marlboro prices increased 7%, indicating pricing actions offset part of the volume pressure. The shift toward lower-priced cigarettes and alternative products is changing Altria’s smokeable revenue mix.

Key facts

• Investors purchased 121,099 Altria call options, a 455% increase over typical volume. source
• Marlboro prices rose 7%. source
• Director Kathryn McQuade purchased 1,500 Altria shares for $101,430, increasing her stake by 1.32%. source
• Corient Private Wealth LP reduced its stake in Altria by 4.5% in the second quarter and now holds 534,418 shares valued at $38.46 million. source
• Altria closed the latest trading day at $70.64, a +2.4% change compared to its last close. source
• Altria shares rose 2.5% to $70.69 in conjunction with insider buying activity. source
• Institutional ownership of Altria was reported at 57.41%. source