MO · News · 20261102N

Oral Nicotine Pouch Growth

ALTRIA GROUP, INC. · 2026-11-02 · Importance 44 · Surprise 58

Altria expanded its on! PLUS 12-milligram nicotine pouches nationwide in the third quarter of 2026, with mint, wintergreen and tobacco varieties. The rollout targets growing demand among adult consumers for higher nicotine strengths and broadens on!’s product portfolio. Nicotine pouches accounted for 61.2% of the oral tobacco category in the third quarter, up 5.8 percentage points year over year. Higher strengths and broader flavor choices were cited as drivers of category growth.

Key facts