MO · 10-Q · 2026Q3 · Full report

Cigarette Pricing Actions

ALTRIA GROUP, INC. · 2026-10-29 · Importance 32 · Surprise 24

PM USA implemented multiple cigarette list-price increases in 2026, including increases effective January 18, April 12 and July 19, generally raising Marlboro (excluding Mainline Menthol and 72s Menthol) and L&M by $0.17–$0.20 per pack and other premium cigarette brands by $0.22–$0.25 per pack. Middleton raised prices across substantially all cigar brands effective February 8, 2026, by a weighted average of approximately $0.12 per five-pack. PM USA also implemented additional cigarette price increases effective October 18, 2026, with increases of $0.17 per pack for Marlboro and L&M and $0.22 for other premium cigarette brands. In oral tobacco, USSTC and Helix raised prices during 2026 across Copenhagen, Skoal, Red Seal, Husky and on!, with increases ranging from $0.08 to $0.12 per can for USSTC brands and $0.20 per can for on!.

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