MSFT · 10-Q · 2026Q3 · Full report

Search Advertising Growth

MICROSOFT CORP · 2026-10-28 · Importance 29 · Surprise 22

Search and advertising revenue excluding traffic acquisition costs increased 12% year over year, with higher rates and volume across LinkedIn, Edge, and Bing. The broader Search and advertising revenue measure increased 10%. The metric also includes LinkedIn Marketing Solutions excluding traffic acquisition costs and Premium Subscriptions.

Key facts

• Search and advertising revenue excluding traffic acquisition costs increased 12% in Q1 FY2027 versus Q1 FY2026. source
• Microsoft Search and advertising revenue increased $612 million, or 10%; revenue excluding traffic acquisition costs increased 12%, driven by higher rate and volume across LinkedIn, Edge, and Bing. source