MS · News · 20261016N

Live Commerce Demand Trends

MORGAN STANLEY · 2026-10-16 · Importance 23 · Surprise 24

Morgan Stanley named eBay a Top Pick based on expected growth in live commerce. eBay’s 2026 Recommerce Report cited increasing consumer demand for secondhand goods, particularly among younger demographics. The report points to live commerce and recommerce as important growth channels for eBay’s marketplace business.

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