MS · News · 20261031N

Wealth Management Growth

MORGAN STANLEY · 2026-10-31 · Importance 15 · Surprise 12

Morgan Stanley executive Ellen Zentner highlighted the growing financial influence of women as a potential opportunity for firms that adapt their advisory relationships. Cerulli Associates projects $124 trillion in U.S. wealth transfers through 2048, including $54 trillion passing between spouses, more than 95% of it to women. The article says firms could better serve this market by engaging spouses earlier and incorporating longevity and lifetime-income planning into advice.

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