MTCH · 8-K · 20260804PR000128

Tinder Engagement Turnaround

Match Group, Inc. · 2026-08-04 · Importance 36 · Surprise 50

Tinder’s year-over-year daily active user (DAU) decline narrowed to 4% in Q2, the best result in 10 quarters, while monthly active user (MAU) declines improved across each of its top five revenue countries and among women. Engagement trends strengthened further in July following recommendation-algorithm updates and product innovation. Tinder also introduced or expanded features including Sparks, Sparks Coverage, Double Date, Music Mode, Trust and Safety improvements, and a full brand rebrand. The company is targeting users who have stopped using Tinder and people who have never tried the app, with in-person Events live in the U.S. and Europe.

Key facts

• Tinder Y/Y DAU declines narrowed to 4% in Q2, the best result in 10 quarters. source
• Sparks and Sparks Coverage have moved substantially higher Y/Y through July following updates to Tinder's recommendation algorithms. source
• Tinder's Y/Y MAU declines improved across each of Tinder’s top five revenue countries and among women in Q2. source
• Trends at Tinder have further strengthened in July, supported by ongoing improvements to recommendation algorithms and product innovation. source
• Sparks and Sparks Coverage were broadly stable versus Q1. source