MTCH · 8-K · 20261102PR000161

Tinder Engagement Trends

Match Group, Inc. · 2026-11-02 · Importance 31 · Surprise 42

Tinder’s Sparks and Sparks Coverage delivered their strongest quarterly year-over-year performance since Match Group began tracking them. Tinder Daily Active Users returned to year-over-year growth in September for the first time in three and a half years. The company also said early results from Events and Group Hangouts support its “Better with Friends” roadmap to encourage users to reconsider Tinder.

Key facts

• Tinder Daily Active Users returned to year-over-year growth in September 2026, for the first time in three and a half years. source
• Match Group plans to double down on Tinder's 'Better with Friends' Roadmap to drive reconsideration. source
• Tinder Sparks delivered their strongest quarterly year-over-year performance since tracking began. source
• Tinder Sparks Coverage delivered its strongest quarterly year-over-year performance since tracking began. source