MTCH · Earnings call · 2026Q2T · Full report
E&E Revenue Headwinds
Match Group, Inc. · 2026-08-04 · Importance 68 · Surprise 58 · In source text
E&E direct revenue declined 17% year over year to $179 million in Q2, with payers down 21% to 2.7 million. Azar was removed from the App Store in late March and required a complete redesign before returning at a materially lower revenue base. Management expects Azar to reduce Match Group revenue by approximately $15 million in Q3 and now forecasts E&E full-year direct revenue to decline in the mid-teens percent. Match Group has shut down some brands, concentrated resources on brands including Match, OurTime, BLK, and Upward, and expects E&E adjusted EBITDA margin in the high 20s for the full year.
Key facts
- Q3 guidance assumes a $10 million negative impact from Tinder's user experience tests and product changes and a $15 million negative impact from lower Azar direct revenue due to the required app redesign
- Expect Tinder user experience tests and product changes to be a $30 million to $40 million negative impact to direct revenue for the full year, less than the $60 million impact in initial guidance
- E&E direct revenue in Q2 was $179 million, down 17% and down 17% FXN
- Tinder Q2 direct revenue included an approximately $8 million negative impact from user experience tests and product changes
Impact estimates
| metric | direction | stage | expected | basis |
|---|---|---|---|---|
| revenue | negative | committed | -3.5% | Expect Tinder user experience tests and product changes to be a $30 million to $40 million negative impact to direct revenue for the full… |
| revenue | negative | committed | -1.5% | Q3 guidance assumes a $10 million negative impact from Tinder's user experience tests and product changes and a $15 million negative… |
| revenue | negative | committed | -1.0% | Q3 guidance assumes a $10 million negative impact from Tinder's user experience tests and product changes and a $15 million negative… |