MTCH · Earnings call · 2026Q2T · Full report
Hinge Growth And Expansion
Match Group, Inc. · 2026-08-04 · Importance 67 · Surprise 66 · In source text
Hinge global MAUs grew 13% year over year in Q2 and direct revenue increased 22%, with expansion markets driving growth while core-market MAUs remained relatively flat. European expansion-market revenue increased 86% year over year, Hinge entered six additional European countries, and it maintained the number-one downloaded position in aggregate across those markets. Hinge also entered four Latin American countries, building on Brazil and Mexico, and began a meaningful expansion push in India supported by strong organic growth. Product initiatives include Friend’s Take, improved recommendation algorithms, Your Type Lately, reinforcement-learning personalization, Signals, and a planned additional subscription tier.
Key facts
- Hinge plans to begin testing an additional subscription tier in Q3
- Plan to begin deploying Tinder Events to BLK in Q4 with potential to extend to other E&E brands
- Hinge payers in Q2 increased 17% to 2 million
- Hinge global MAUs grew 13% year over year in Q2
Impact estimates
| metric | direction | stage | expected | basis |
|---|---|---|---|---|
| revenue | positive | probable | — | Hinge plans to begin testing an additional subscription tier in Q3 |
| revenue | positive | probable | — | Plan to begin deploying Tinder Events to BLK in Q4 with potential to extend to other E&E brands |