MTCH · 10-Q · 2026Q2 · Full report

Market Demand Trends

Match Group, Inc. · 2026-08-05 · Importance 59 · Surprise 48

Hinge Direct Revenue grew 22% in the second quarter and 24% in the first six months of 2026, driven by Payer growth of 17% and 16%, respectively, alongside RPP growth of 4% and 7%. Tinder Direct Revenue declined 1% in the quarter as Payers fell 5%, partially offset by 4% RPP growth; on a constant-currency basis, Tinder Direct Revenue declined 3% for the six-month period. Everyone Everywhere Direct Revenue declined 17% in the quarter and 12% year to date, reflecting lower Azar revenue and Payer declines at several other brands. Indirect Revenue also decreased because of lower direct advertising revenue.