MTCH · 10-Q · 2026Q2 · Full report

Azar Revenue Disruption

Match Group, Inc. · 2026-08-05 · Importance 53 · Surprise 60 · Matches filing data

Apple removed the Azar app from the Apple App Store on February 22, 2026, after a February 6, 2026 change to Apple’s App Review Guidelines. Match Group released a compliant replacement version on April 6, 2026, but the temporary removal and required updates reduced Direct Revenue during both the three- and six-month periods ended June 30, 2026. Azar revenue declined $19 million in the second quarter, contributing to the 17% decline in Everyone Everywhere Direct Revenue. Match Group also recorded a $25.2 million impairment of the Azar trade name in the first quarter after updating the app’s business forecast.

Key facts

• During the quarter ended March 31, 2026, the Company recorded an impairment of $25.2 million to the indefinite-lived asset associated with the Azar trade name. source
• Azar-specific decrease included $19 million lower revenue within E&E for the three months ended June 30, 2026. source
• The app updates and temporary removal resulted in lower Direct Revenue for the three and six months ended June 30, 2026. source

Impact estimates