MTCH · 10-Q · 2026Q2 · Full report
Azar Product Disruption
Match Group, Inc. · 2026-08-05 · Importance 53 · Surprise 60 · In source text
Apple removed the Azar app from the Apple App Store on February 22, 2026, following a February 6 update to Apple’s App Review Guidelines. Match Group updated the app to comply with the revised guidelines, and Apple reinstated a new version on April 6, 2026. The temporary removal and required app updates reduced Azar Direct Revenue, including a $19 million decrease in the second quarter. The company also updated its Azar business forecast and recorded a $25.2 million impairment of the Azar trade name during the first quarter.
Key facts
- A new version of the Azar app was reinstated on April 6, 2026 after updates to comply with Apple’s updated guidelines. source
- Azar app was removed from the Apple App Store on February 22, 2026 following a February 6, 2026 update to Apple’s App Review Guidelines. source
Impact estimates
| metric | direction | stage | expected | basis |
|---|---|---|---|---|
| revenue | positive | probable | — | A new version of the Azar app was reinstated on April 6, 2026 after updates to comply with Apple’s updated guidelines. |