MTCH · 10-Q · 2026Q2 · Full report

Distribution Channels

Match Group, Inc. · 2026-08-05 · Importance 52 · Surprise 42

Match Group experienced a shift in Payer transactions from Apple and Google app-store payment systems to alternate payment methods. The shift reduced in-app purchase fees by $38.0 million in the second quarter and increased credit-card processing fees by $4.6 million. The change occurred across all operating segments and materially lowered cost of revenue. Direct Revenue continues to comprise subscriptions and à la carte purchases received from end users, while indirect revenue is primarily advertising revenue.