MTCH · 10-Q · 2026Q3 · Full report

Azar Product Disruption

Match Group, Inc. · 2026-11-03 · Importance 55 · Surprise 66

Apple removed Azar from the App Store on February 22, 2026, after updating its App Review Guidelines on February 6. Match Group updated the app to comply, and a new version was reinstated on April 6. The required product changes lowered monetization, while the period without App Store availability contributed to lower Direct Revenue, including a $20 million year-over-year revenue decline in the third quarter.

Key facts

• Azar’s required app updates lowered monetization, and its App Store absence from February 22 to April 6, 2026, resulted in lower Direct Revenue for the three and nine months ended September 30, 2026. source