MTCH · 10-Q · 2026Q3 · Full report

App Store Regulatory Changes

Match Group, Inc. · 2026-11-03 · Importance 53 · Surprise 60

Apple removed Azar from the Apple App Store on February 22, 2026, following a February 6 update to Apple’s App Review Guidelines. After Match Group updated the app to comply, a new version was reinstated on April 6, 2026. The changes reduced monetization, and the App Store absence and updated app together resulted in $20 million lower Direct Revenue at Azar for the three and nine months ended September 30, 2026.

Key facts

• On February 22, 2026, Apple removed the Azar app from the Apple App Store following a February 6, 2026 update to Apple’s App Review Guidelines; a compliant new version was reinstated on April 6, 2026. source