MU · News · 20261103N

Memory Pricing Outlook

MICRON TECHNOLOGY INC · 2026-11-03 · Importance 32 · Surprise 24

Apple CEO John Ternus said on the company’s Monday earnings call that memory prices were “unprecedented” and would continue rising beyond the December quarter. Apple’s warning points to continued memory-cost pressure for buyers of iPhones, Macs, and iPads, alongside demand beyond AI data centers. Analysts cited in the reporting expect higher memory costs to persist for several quarters, potentially supporting memory makers’ pricing power while pressuring customers’ margins.

Key facts

• A report said Micron shares rallied along with other memory stocks after Apple's announcement about rising memory prices, which signaled continued strong demand and pricing power for memory makers. source